Speculative producers : the production of Korean drama -- Spectacular places : drama-filming sites -- Image producers : the (re)production of K-pop idols -- K-star road : making Gangnam into a K-pop-filled place -- Cosme Road : K-beauty and the globalization of Myeong-dong.
Summary:
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
