Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD

Author:: Pedersen, Paul Mark
Published:: Champaign, IL : Human Kinetics, [2021]
Edition:: Third edition.
Physical Description:: xi, 460 pages : illustrations ; 28 cm
Additional Creators:: Laucella, Pamela C., 1964-, Kian, Edward, and Geurin, Andrea N.

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Contents:

Part I. Introducing sport communication -- Study of sport communication: revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Part II. Examining the Strategic Sport Communication Model (SSCM) -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media: convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research -- Part III. Addressing issues in sport communication -- Sociological aspects of sport communication -- Legal issues in sport communication.

Summary:

"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

Subject(s):

ISBN:

9781492594499 paperback
1492594490 paperback

Bibliography Note:

Includes bibliographical references and index.

Endowment Note:

Paterno Libraries Endowment (Campus College Libraries)

View MARC record | catkey: 32571580