Mau MC24 : Bruce Mau's 24 principles for designing massive change in your life and work / edited by Jon Ward
- Mau, Bruce
- Additional Titles:
- Bruce Mau's 24 principles for designing massive change in your life and work
- London ; New York, NY : Phaidon Press Limited, 2020.
- Copyright Date:
- Physical Description:
- 511 pages : illustrations (chiefly color) ; 26 cm
- Additional Creators:
- Ward, Jon
- First inspire, design is leadership, lead by design. Inspiration is the foundation of design--without it, nothing happens ; Design is leadership: a methodology for inspiring action ; We all have the power to inspire if we do what it takes ; The manifesto offers leaders a powerful technique for creating inspiration ; The making of an incomplete manifesto ; The massive change project ; Design for the welfare of all of life ; Write your personal manifesto...in the next three minutes -- Begin with fact based optimism. To undertake the challenges we face today we have no choice but to be optimistic ; Design is optimism in action ; The world is becoming a better place (slowly) ; To engage the future, we must face the facts of human progress ; Fact-based optimism is not utopian ; Even our greatest problems are offset by new opportunities ; We must be critical, not cynical ; An interview with David Byrne ; Solving the problems of complexity require us to move forward, not backward ; An interview with Kent Matinussen -- Always search for the worst. The biggest problems create the biggest opportunities ; The bottom of the pyramid is rich in possibility ; Case study #1: The Aravind Eye Care system ; Case study #2: iBOT, the stair-climbing wheelchair ; Case study #3: Jaipur rugs ; An interview with Emilio Méndez ; The Mayan ritual -- Quantify and visualize, seeing is believing. Change can--and must--be quantified ; According to Edward Tufte, "Above all else, show the data" ; Design is a journey form data, through analysis, to solution and impact ; Seeing is believing: visualization makes data accessible to everyone ; Designing the invisible means designing the numbers ; Increasingly, qualitative information can be both quantified and visualized ; Data will help us by Jonathan Harris ; Quantify and visualize your own life -- We are not separate from or above nature. We are not the masters of nature: we are its stewards ; This changes everything: A new Copernican revolution ; We must understand that life is a constant experiment ; What we thought we owned is almost identical to us ; Our view of our place in nature has material consequences ; Design is also part of nature ; For the first time, we must consider the welfare of all of life on the planet ; Case study: Biomuseo, the world's first museum of biodiversity ; Islands of intelligence in a sea of stupidity -- Design for the power double double. Human capacity x human quantity = massive change ; Capacity growth has been consistently accelerating throughout history ; Population growth = talent growth ; The power double double requires universal access ; Technology alone does not produce the power double double ; The power double double applies globally and locally ; Individual consumption x population growth = massive impact ; There is no way to reverse the global demand for a better life ; We won't get out of this alive if we go it alone ; The public will increasingly demand sustainability ; Massive challenge creates massive opportunity, Think forever, design for perpetuity. Think long term, and put life at the center ; Technology enables us to do more with less ; We must design for perpetuity--not just sustainability ; Designing for perpetuity means designing for "net positive" : solutions that produce life ; Nature is rich in models of designing for perpetuity ; Case study: Emeco, firstly, let's make things that last: an interview with Gregg Buchbinder, CEO ; When we "run the numbers, " we can project what we are doing into the future ; Two letters to a child of the future -- Design your own economy. Designers allocate resources--therefore, design is the economy ; Designing the culture is designing the economy: an interview with Zita Cobb ; Money is a design tool: you can sketch with money ; The old way isolates discrete problems, keeping them apart from the total economy ; Theo old way separates input from output, and product form waste ; The new way of design engages a total ecology of inputs and outputs ; Designing the sourcing optimizes the product and the economy ; Design economies are regions of life experience transformed by applied design -- Sketch: hey everybody lets fail! Sketching is the cheapest way to change the world ; Start form the place of not knowing ; Prototypes are sketches ; Fail faster: the heart of design is learning ; Sketching is a practice: iteration frees you from perfection ; Sketching: everybody can do it ; Here's how to sketch -- Think like you are lost in the forest. Being lost in the forest is a feeling and a mind-set ; Purpose-driven, experience-based, entrepreneurial learning ; Process your environment like your life depends on it ; Designers are entrepreneurs, and entrepreneurs are designers ; This one method has limitless applications ; The power of the lost-in-the-forest method -- Be whole brain creative, its at talent and a skill. Everything we design demands the synthesis of art and science ; Whole-brain creativity is a talent and a skill ; Design demands whole-brain thinking ; To creative massive change, we must change our brains ; Build renaissance teams to achieve maximum brain balance ; Design as a practice of whole-brain education ; It's (never) too late ; The great intersection ; Design is the art of science -- Compete with beauty. Beauty now! Create beauty to compete in a world of quantification ; Beauty for all: the fundamentals that everyone can learn ; Beauty now: Special extra mysterious magical immeasurable ; Prosperity for all: headline exhibition at EDIT (Expo for Design Innovation and Technology), Toronto, 2017, Design for all the senses. We live the life we design ; To design for all the senses, start by closing your eyes ; Design the sound for emotional impact ; Design for the sense of time ; Design for our animal sense of smell ; Design for taste to maximize the sense of connection ; Design for the sense of touch and movement ; Orchestration is the big idea, the challenge, and the practice ; Design the full bandwidth of the medium of LIVE -- Rise above the noise. Focus your mind and resources to rise above the din of competition ; Signal vs. noise: You can measure the relationship ; Are you adding signal or noise? ; Hubbub: there is more and more noise ; The power of noise ; Above the noise, you can be heard and see from a long way off ; There are only two ways to get above the noise ; Find one thing to do--and take it to extremes -- Design the time of your life. Time is the neglected business of design ; Time has become the ultimate source of value ; Designing the story gives meaning to time ; The history of designing time: from Marey and Muybridge to the Matrix ; Designing the time from street to seat ; For the time of your life practice the generosity of selfishness -- Design the difference, not the object. Whatever you create becomes invisible over time ; Like no one else, Bowie understood the lifespan of his own identity ; The difference curve describes a universal law ; Beware the single iteration ; To master the difference curve, you must design the Delta ; Designing the object is not enough: design the difference sequence ; 100 logos. 1,000 colors -- Design the platform for constant design. The real design is a metadesign--a platform for continuous improvement ; The platform creates a circle of learning through iterative design ; The automobile industry is a sinister model of the platform for constant design ; Cities are urban platforms--and the greatest design accomplishment of human society ; Freedom within a framework drives continuous innovation ; New media platforms provide creative freedom within a framework of rules ; Freedom in a framework--an equation of constants and variable ; A robust platform enables more participants to contribute creatively -- Scale for impact. Think in billions ; Our new problems are the problems of success ; The rich and the poor are all mixed up ; We have been warned--and warned again ; Was Malthus wrong--or merely premature ; The population challenge itself is the measure of the opportunity ; When we scale for impact, we discover that everything matters ; The case of Coke, and Design the invisible. The reality of internal combustion is invisible ; Our assumptions about design have been wrong: design is not primarily visual ; To design the invisible, we must recover the unity of function and form ; The new challenge of invisible design creates a major opportunity ; Design is not a state: it's a flow ; Forget the styling: the design of your car is out of sight ; Our world is rich in stunning examples of invisible design--and some tragic ones -- Design the new normal. Social norms drive behavior ; To inspire massive change, we must understand how change actually happens ; Most decisions are driven by emotion, not reason ; Pioneers often go about creating change the wrong way ; To help people embrace change, reinforce stability ; "SNAP" is a simple matrix for designing massive change ; Design the environment that stimulates change ; An interview with Michael Crow -- Design what you do to tell your story. Design what you do to tell the story you want to known for ; The age of opacity is over: welcome to the new age of transparency ; When image and reality part company, trust collapses ; Run the numbers: your accounting department knows what you are doing ; Close your corporate social-responsibility (CSR) department ; Beware the new opacity--transparency rules regardless -- New wicked problems demand new wicked teams. The knowledge paradox: the scale of the universe is a function of our sphere of knowledge ; The complex problems we face today don't fit neatly into the old disciplines ; Knowledge has exploded beyond the grasp of any single individual ; Collaboration is a method that can be learned ; Rule #1: Develop deep expertise ; Rule #2: Cultivate curiosity ; Rule #3: Listen ; Rule #4: Be willing to lead ; Rule #5: Be willing to follow ; Rule #6: Maintain an outlier perspective ; Rule #7: Express your imagination -- Those who do, teach, get out there and do. We love the world and our children ; Diverse synthesis is the operating system for the future ; Designing, learning, and teaching is a way of being ; To design is to teach, and to teach is to design ; The doing is the teaching ; MC24 teaches the potential of massive change -- Work on what you love. When you align your passion with your output, you create maximum value ; Like love, the work is real and it happens in real time ; Real work needs optimism, passion, and beauty ; A strange image ; Put out a pure signal, so that the right people can find you ; Protect your freedom and avoid compromise at all costs ; Design your organization to align people with their passion ; The lounge act ; Columbia College commencement address.
- Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.
- 9781838660505 (hardcover)
- Bibliography Note:
- Includes bibliographical references and index.
- Endowment Note:
- Class of 1968 Libraries Program Endowment
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