The idea of folklore: An essay -- The encounter with native Americans and the emergence of folklore -- Toward a definition of folklore in context -- Analytical categories and ethnic genres -- The seven strands of tradition: Varieties in its meaning in American folklore studies -- A history of folklore studies--Why do we need it? -- The concept of motif in folklore -- Context in context -- Two Benin storytellers -- Induced natural context in context -- The name is the thing -- A definition of folklore: A personal narrative.