Rating the Audience

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Language Note: English
Restrictions on Access: Open Access Unrestricted online access
Summary: This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
ISBN: 9781849664622
Collection: DOAB Library.
Terms of Use and Reproduction: Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0/

View MARC record | catkey: 33185221

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