Catalog
Bookmarks
0
Course Reserves
My Account
Advanced search
Search in
Keyword
Title
Author/Creator
Subject
Browse by LC Call Number
Browse by Author
Browse by Subject
search for
Search
Advanced search
Start Over
Share
Email
RIS file
Bookmark
Report an Issue
Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang
Author:
Wang, Jing, 1950-
Published:
Cambridge, Mass. : Harvard University Press, 2008.
Physical Description:
xiii, 411 p. : ill. ; 22 cm.
Access Online
serialssolutions.com
Availability
I Want It
I Want It
Finding items...
Restrictions on Access:
License restrictions may limit access.
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Subject(s):
Advertising
—
China
Marketing
—
China
Brand name products
—
China
Genre(s):
Electronic books
ISBN:
9780674026803 (cloth : alk. paper)
0674026802 (cloth : alk. paper)
Bibliography Note:
Includes bibliographical references (p. 357-392) and index.
View MARC record
| catkey: 33531001