Digital disciplines [electronic resource] : attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman
- Weinman, Joe, 1958-
- Hoboken : Wiley, 2015.
- Physical Description:
- 1 online resource
- Restrictions on Access:
- License restrictions may limit access.
- Machine generated contents note: Foreword Preface Acknowledgments Part I: Overview and Background Chapter 1 Digital Disciplines, Strategic Supremacy From Value Disciplines to Digital Disciplines Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation Exponential Value Creation The Leadership Agenda Information Technology in Context Notes Chapter 2 Value Disciplines and Related Frameworks Operational Excellence Product Leadership Customer Intimacy Focus The Unbundled Corporation Business Model Generation Michael Porter and Competitive Advantage Blue Ocean Strategy Innovation: The "Fourth" Value Discipline Notes Chapter 3 Digital Disciplines Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation All of the Above? Notes Chapter 4 Digital Technologies The Cloud Big Data Mobile The Internet of Things Social Notes Part II: Information Excellence Chapter 5 Processes, Resources, Operations and Information Processes Process Advantage Process Optimization Asset Optimization The Business Value of Information The Role of Information Technology Caveats Notes Chapter 6 The Discipline of Information Excellence From People to Machines From Physical to Virtual From Virtual to Digical From Processes to Experiences From Operations to Improvement From Static Design to Dynamic Optimization From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Direct to Indirect Monetization From Touchpoints to Integration From Firms to Networks From Data to Actionable Insight From Answers to Exploration Notes Chapter 7 Burberry--Weaving IT into the Fabric of the Company Operational Excellence and Product Leadership From Operational Excellence to Information Excellence From Physical to Virtual From Virtual to Digical From Processes to Experiences From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Touchpoints to Integration From Firms to Networks Notes Part III: Solution Leadership Chapter 8 Products, Services, and Solutions Competitive Strategy Product Elements The Experience Economy Pricing and Business Models Notes Chapter 9 The Discipline of Solution Leadership From Products and Services to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products and Services to Experiences and Transformations From Standalone to Social From Product to Platform From Engineered to Ecosystem Notes Chapter 10 Nike--A Track Record of Success From Products to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products to Experiences and Transformations From Standalone to Social From Engineered to Ecosystem Nike and the Other Digital Disciplines Notes Part IV: Collective Intimacy Chapter 11 Customer Experience and Relationships Customer Intimacy A Broad Spectrum of Relationships Dimensions of Interaction Collective and Collaborative Notes Chapter 12 The Discipline of Collective Intimacy From Transactions to Relationships From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Chapter 13 Netflix - Entertaining Disruption Information Excellence Accelerated Innovation Solution Leadership From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Part V: Accelerated Innovation Chapter 14 Innovation and Transformation Successful Commercial Innovation The Innovation Process Innovation Principles Innovation of Products, Processes, Relationships, and Innovation Business Model Innovation and Corporate Transformation Notes Chapter 15 The Discipline of Accelerated Innovation From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Products to Platforms From Linear to Agile From Employees to Crowds From Salaries to Prizes From Theoretical to Data-Driven From Human to Machine From Incremental to Transformational Notes Chapter 16 Procter & Gamble Cleans Up From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Employees to Crowds From Incremental to Transformational Notes Part VI: Successful Execution Chapter 17 General Electric--Flying High Digital Disciplines at GE Software at GE Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation Notes Chapter 18 Human Behavior and Gamification Human Behavior Gamification Gamifying Information Excellence Gamifying Solution Leadership Gamifying Collective Intimacy Gamifying Accelerated Innovation Gamification Across Disciplines Notes Chapter 19 Opower--The Power of the Human Mind Human Behavior and Energy Consumption Opower, Information, and Intimacy Notes Chapter 20 Digital Disasters Strategic Errors Cyberattacks Software Design and Development Challenges Operational Issues Unintended Consequences Erratic Algorithms Politics and Pushback Digital Disappointments Notes Part VII: What's Next? Chapter 21 Looking Forward The Exponential Economy Future Technologies Opportunities Critical Success Factors Next Steps Notes About the Author Index .
- "Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon and Netflix as well as established firms such as GE, Nike, and UPS. Companies can develop a competitive edge through four digital disciplines--information excellence, solution leadership, collective intimacy, and accelerated innovation--that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines represent the extension and evolution of the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now encompass information excellence--leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, as well as to generate new revenue Product leadership must be extended to solution leadership--smart digital products ranging from wind turbines to wearables connected to each other, cloud services, social networks, and partner ecosystems Customer intimacy is evolving to collective intimacy--as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough--accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositionsto win in competitive markets in today's digital era"--
- 9781119039884 (pdf)
- Includes index.
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