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Internet marketing [electronic resource] : an hour a day / Matt Bailey

Author
Bailey, Matt, 1969-
Published
Indianapolis, Ind. : Wiley Technology Publishing, 2011.
Edition
1st ed.
Physical Description
xxxi, 567 p. : ill. ; 24 cm.
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Summary
"Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!"--
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Genre(s)
ISBN
9780470633748 (pbk.)
0470633743 (pbk.)
Note
Includes index.
View MARC record | catkey: 33539827