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The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young
Author
Young, Laurie, 1955-
Published
Chichester, West Sussex, U.K : Wiley, 2011.
Physical Description
xix, 494 p. : ill. ; 25 cm.
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Summary
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
Subject(s)
Marketing
Genre(s)
Electronic books
ISBN
9780470746875 (hardback)
9781119973522 (ebk)
9781119978503 (ebk)
9781119978510 (ebk)
Bibliography Note
Includes bibliographical references(p. [469]-477) and index.
View MARC record
| catkey: 33542296