Olivetti [electronic resource] : the innovation factory / Luca Iandoli
- Iandoli, Luca, 1972-
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- Physical Description:
- 1 online resource : illustrations
- SAGE business cases
- Restrictions on Access:
- License restrictions may limit access.
- This case study presents the remarkable story of an Italian company, Olivetti, that in about 20 years after the end of World War 2 was able to introduce an extraordinary series of product and management innovations that contributed significantly to changes in the business of office automation. The vision and management approach of the Olivetti family, and in particular of Adriano Olivetti, created an organizational environment that nurtured individual talent and creativity in unprecedented and original ways. The Olivetti company became a leader in office automation, industrial design, and communication, and was the first company to successfully build and market a personal computer. These successes were the result of a humanistic management model that emphasized individual and community development, in which factories were not only core units for efficient and technologically advanced production but also places for creativity and experimentation of new management and governance models. How is it possible to combine attention towards individuals and the social impact of a business with market success and the pursuit of profit? How can a company ensure that creativity and experimentation are channeled towards efficient execution and launch of successful products? How can the exploration of emerging and potentially disruptive technologies and a focus on more traditional and solid core business be combined? These are some of the management dilemmas students are asked to analyze and try to solve in this case.
- 9781529761887 (ebook)
- Bibliography Note:
- Includes bibliographical references and index.
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