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Online specialty retailer of private label apparel [electronic resource] : Handu / Lijuan Xie, Jiye Mao, Shixun Wang

Author:
Xie, Lijuan
Published:
London : Renmin University, 2018.
Physical Description:
1 online resource
Additional Creators:
Mao, Jiye and Wang, Shixun, active 2018
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Summary:
This case describes the business model of the Internet brand Handu in terms of its online retail sales of private-label apparel and its evolution process. Founded in 2006, Handu mainly resorts to e-markets like Tmall for selling clothes of South Korean style. Turning from a minor peddler on Taobao into the No. 1 brand of fast fashion on the Internet in China, Handu has gone through the stages of creating a cluster of private labels, building a C2B retail model on the basis of a marketability algorithm, and constructing a flexible supply chain. By describing the process of Handu's development of a retail model of private-label apparel, the case shows features of demands in the era of the Internet, reactions of retailers, and the corresponding processes of supply chains.
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ISBN:
9781529763645 (ebook)
Note:
Originally Published InXie, L., Mao, J., & Wang, S. (2018). Online Specialty Retailer of Private Label Apparel-Handu. Beijing, China: Renmin University Business School.
Bibliography Note:
Includes bibliographical references.
View MARC record | catkey: 33544427