ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos

Author:: Powell, Guy R.
Additional Titles:: ROI of social media and Return of investment of social media
Published:: Singapore : John Wiley & Sons (Asia), c2011.
Physical Description:: xviii, 289 p. : ill. ; 24 cm.
Additional Creators:: Groves, Steven and Dimos, Jerry