Actions for ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment

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ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos

Author
Powell, Guy R.
Additional Titles
ROI of social media and Return of investment of social media
Published
Singapore : John Wiley & Sons (Asia), c2011.
Physical Description
xviii, 289 p. : ill. ; 24 cm.
Additional Creators
Groves, Steven and Dimos, Jerry
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ISBN
9780470827413 (hbk.)
0470827416 (hbk.)
9780470827437 (ePub)
9780470827420 (mobi)
9780470827444 (ePub)
Bibliography Note
Includes bibliographical references (p. 279) and index.
View MARC record | catkey: 33547543