Social networks and their economics [electronic resource] : influencing consumer choice / Daniel Birke, Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany
- Birke, Daniel
- Chichester, West Sussex, United Kingdom : Wiley, 2013.
- Physical Description:
- 1 online resource
- Restrictions on Access:
- License restrictions may limit access.
- Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
- 9781118699676 ( ePub)
9781118699669 (Adobe PDF)
- Bibliography Note:
- Includes bibliographical references and index.
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