Sensory and consumer research in food product design and development / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion

Author: Moskowitz, Howard R.
Published: Ames, Iowa : Blackwell Pub., 2006.
Edition: 1st ed.
Physical Description: 358 pages : illustrations ; 27 cm.
Additional Creators: Beckley, Jacqueline H. and Resurreccion, Anna V. A.

Availability

Finding items...

Series

IFT Press series

Contents

Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.

Subject(s)

ISBN

0813816327 (alk. paper)

Note

Includes bibliographical references and index.

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 3371805