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Digital Business and Electronic Commerce [electronic resource] : Strategy, Business Models and Technology / by Bernd W. Wirtz

Author
Wirtz, Bernd W.
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition
1st ed. 2021.
Physical Description
XVIII, 758 p. 320 illus., 294 illus. in color. online resource
Additional Creators
SpringerLink (Online service)
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Series
Contents
Part I: Introduction -- Part II: Technology, Digital Markets and Digital Business Models -- Part III: Digital strategy, Digital Organization and E-Commerce -- Part IV: Digital Case Studies.
Summary
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Subject(s)
ISBN
9783030634827
Digital File Characteristics
text file PDF
Part Of
Springer Nature eBook
View MARC record | catkey: 33837046