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Advertising, sales promotion & public relations [videorecording] / produced by Coast Learning Systems, Coastline Community College in association with McGraw-Hill/Irwin Publishers, KOCE-TV.

Additional Titles
Advertising, sales promotion and public relations
Published
New York, NY : Insight Media, [2004]
Physical Description
1 videocassette : sound, color ; 1/2 in.
Additional Creators
Moulton-Tate, Wendy, Dixon, Camille, Insight Media (Firm), Coast Learning Systems, Coastline Community College, McGraw-Hill/Irwin, and KOCE-TV (Television station : Huntington Beach, Calif.)

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Subject(s)
Note
Prepared for use in a college course and based on editions of the textbook, Marketing, by Eric N. Berkowitz [and others], and Roger A. Kerin [and others], published by Mc-Graw Hill and Irwin Publishers.
Creation/Production Credits Note
Producer and director, Wendy Moulton-Tate; associate producer, Salma Montez; writer Jim Jackson.
Participant/Performer Note
Narrator, Camille Dixon.
Technical Details
VHS format.
View MARC record | catkey: 3404055