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Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec

Author
Klimchuk, Marianne Rosner
Published
Hoboken : J. Wiley & Sons, [2006]
Copyright Date
©2006
Physical Description
x, 262 pages : illustrations (some color) ; 25 cm
Additional Creators
Krasovec, Sandra A.

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Subject(s)
ISBN
047172016X (cloth)
Bibliography Note
Includes bibliographical references (pages 252-253) and index.
View MARC record | catkey: 3405467