What is a map? -- There are maps, and there are maps -- The map as mediation -- The raw materials of the map -- The printed map -- The atlas: a book of maps -- Pragmatics of the consultation of the map -- Tentative definitions -- Graphics, geometry, & figuration -- The border and graphic representation -- The framework and the Marteloio -- Forms and contours of the Earth -- Order/disorder: the minimal units of graphics -- "Hic sunt leones" -- The visible and reason -- Maps & writing -- The title of the map -- Names on the map: toponymy -- The map and its legends -- The cartographic image: the eye & memory -- Imaginary maps: a poetics of the drawing and the gaze -- Cartographic reading as construction -- Imaginary drifts -- From the map to geography: stages of an apprenticeship.