Email RIS file
Bookmark
Report an Issue

Outdoor advertising : its function in modern advertising and marketing / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey

Author
Nelson, R. (Richard), 1903-
Published
Abingdon, Oxon : Routledge, 2013.
Physical Description
1 online resource (116 pages).
Additional Creators
Sykes, A. E. (Anthony Edmund)
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Contents
ch. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act.
Subject(s)
ISBN
9781136669309 (e-book: PDF) (e-book : PDF)
9781136669378 (e-book: ePub)
9781136669446 (e-book: Mobi)
9780415817981 (hardback)
9781138977846 (paperback)
Note
First published in 1953 by George Allen & Unwin Ltd.
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 34501866