Marketing and market assessment / J.L. Sewell

Author: Sewell, J. L.
Published: London ; New York : Routledge, 2015.
Physical Description: 1 online resource (x, 188 pages).

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Series

Routledge library editions. Marketing ; Volume 21

Contents

1. The marketing concept -- 2. The collection and selection of relevant information -- 3. Marketing structure and control -- 4. Marketing plans -- 5. Export marketing and its relation to the home market -- 6. Basic data on the United Kingdom market -- 7. Indications of change.

Subject(s)

Marketing

ISBN

9781315765495 (e-book : PDF)
9781317657590 (e-book: Mobi)
9781317657606 (e-book: ePub)
9781138788466 (hardback)
9781138980433 (paperback)

Note

First published in 1966.

View MARC record | catkey: 34502630