New media campaigns and the managed citizen / Philip N. Howard
- Howard, Philip N.
- Additional Titles:
- New Media Campaigns & the Managed Citizen
- Cambridge : Cambridge University Press, 2006.
- Physical Description:
- 1 online resource (xxii, 264 pages) : digital, PDF file(s).
- Prologue: The flows of information in competitive politics -- Introduction: The hypermedia campaign -- Political communication and information technology -- Producing the hypermedia political campaign -- Learning politics from the hypermedia campaign -- Organizational communication in the hypermedia campaign -- Managed citizenship and information technology -- Appendix: Method notes on studying information technology and political communication.
- The political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
- 9780511615986 (ebook)
- Title from publisher's bibliographic system (viewed on 05 Oct 2015).
View MARC record | catkey: 34833887