Actions for Authenticity : building a brand in an insincere age

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Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor

Author
Toft, Mark
Published
Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]
Physical Description
xii, 198 pages : illustrations ; 23 cm
Additional Creators
Sunny, Jay and Taylor, Rich

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Contents
Setting the stage -- Why authenticity -- What authenticity requires -- Fixing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
Summary
"This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"--
Subject(s)
ISBN
9781440873201 (cloth)
1440873208 (cloth)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 34855557