Catalog
Bookmarks
0
Course Reserves
My Account
Advanced search
Search in
Keyword
Title
Author/Creator
Subject
Browse by LC Call Number
Browse by Author
Browse by Subject
search for
Search
Search
Advanced search
Start Over
Share
Email
RIS file
Bookmark
Report an Issue
Strategic market management / David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University
Author
Aaker, David A.
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2018]
Edition
Eleventh edition.
Physical Description
ix, 380 pages : illustrations ; 24 cm
Additional Creators
Moorman, Christine
Full Text available online
Availability
Browse Nearby on Shelf
I Want It
I Want It
Finding items...
Subject(s)
Marketing
—
Management
Strategic planning
ISBN
9781119392200 paperback
1119392209 paperback
9781119441434
1119441439
Bibliography Note
Includes bibliographical references and index.
View MARC record
| catkey: 34874992