Actions for Build your customer strategy : a guide to creating profitable customer relationships

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Build your customer strategy : a guide to creating profitable customer relationships / James G. Barnes

Author
Barnes, James G.
Published
Hoboken, N.J. : John Wiley, [2006]
Copyright Date
©2006
Physical Description
xviii, 202 pages : illustrations ; 24 cm

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Contents
How do you make them feel? -- Are they loyal or merely satisfied? -- Create meaningful value -- You mean a lot to them -- Beyond mundane experiences -- Things you can make possible -- Payback time -- How are you doing? -- What management needs to know -- Putting it all together.
Subject(s)
ISBN
0471776602 (cloth)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 3587197