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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui

Author
Czinkota, Michael R.
Published
Boston, MA : Cengage, [2023]
Edition
Eleventh edition.
Physical Description
xxix, 604 pages : illustrations (some color) ; 28 cm
Additional Creators
Ronkainen, Ilkka A. and Cui, Annie Peng

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Subject(s)
ISBN
9780357445129 paperback
0357445120 paperback
Note
Previous edition: 2013.
Bibliography Note
Includes bibliographical references and indexes.
View MARC record | catkey: 36149405