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An exploration into the marketing of country club management [electronic resource] : member's motivation / James Butler, SoJung Lee

Author
Butler, James
Published
London : International CHRIE, 2017.
Physical Description
1 online resource : illustrations
Additional Creators
Lee, SoJung
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Summary
The case study discusses the importance of members' motivational factors in recruiting new members in a private country club in the south-western region of the United States. The study explores the issues and challenges of creating a membership sales initiative for a club as a stand-alone business entity not being operated through a real estate developer. A private country club organization is dependent upon members joining on a continuous basis for the club to be sustainable. The study takes the students through the membership dilemma facing a private country club after turnover to develop marketing strategies for recruiting new members.
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ISBN
9781529714005 (ebook)
Note
Originally Published InButler, J., & Lee, S. (2017). An exploration into the marketing of country club management: Member's motivation. Journal of Hospitality & Tourism Cases, 5(3), 9-22.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 36159251