Actions for Good company : how to build a business without losing your values

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Good company : how to build a business without losing your values / Julietta Dexter

Author
Dexter, Julietta
Published
London : Atlantic Books, 2021.
Copyright Date
©2020
Edition
Paperback edition.
Physical Description
xiii, 263 pages ; 20 cm

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Contents
Preface to the paperback edition -- Introduction: The future is friendly -- Leadership -- Culture -- Communication -- Service -- Money -- Recruitment -- Start-ups -- Crisis management -- Responsibility -- Success.
Summary
In a highly competitive world, many think business success means being ruthless: maximizing short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like "Move fast and break things" (Facebook) or "We're a team not a family" (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.
Subject(s)
ISBN
9781786497222 (paperback)
1786497220 (paperback)
Note
Originally published: London: Atlantic Books, 2020.
Bibliography Note
Includes bibliographical references (pages 242-252) and index.
Endowment Note
Anthony Richard Janiak Endowment for Business Ethics
View MARC record | catkey: 36212274