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Marketing research : tools & techniques / Nigel Bradley
Author:
Bradley, Nigel, 1958-
Published:
Oxford : Oxford University Press, [2007]
Copyright Date:
©2007
Physical Description:
xxi, 531 pages : illustrations ; 25 cm
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Subject(s):
Marketing research
ISBN:
9780199281961 (pbk.)
0199281963 (pbk.)
Bibliography Note:
Includes bibliographical references and index.
View MARC record
| catkey: 3660388