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Digital Marketing Strategy / Pierre-Yann Dolbec

Published:
St. Paul, MN : Concordia University Open Textbooks, 2021.
Minneapolis, MN : Open Textbook Library
Copyright Date:
©2021
Physical Description:
1 online resource
Additional Creators:
Dolbec, Pierre-Yann and Open Textbook Library
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Series:
Language Note:
In English.
Restrictions on Access:
Open Access Unrestricted online access
Contents:
Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers
Summary:
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Subject(s):
Copyright Note:
Attribution-NonCommercial-ShareAlike
View MARC record | catkey: 37110805