Membership marketing in the digital age [electronic resource] : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer
- Rich, Patricia
- Lanham : Rowman & Littlefield, 2016.
- Physical Description:
- 1 online resource
- Additional Creators:
- Hines, Dana
- Restrictions on Access:
- License restrictions may limit access.
- Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
- 9781442259829 (e-book)
9781442259805 (hardcover : alk. paper)
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 37125902