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Membership marketing in the digital age [electronic resource] : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer

Author:
Rich, Patricia
Published:
Lanham : Rowman & Littlefield, 2016.
Physical Description:
1 online resource
Additional Creators:
Hines, Dana
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Contents:
Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
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ISBN:
9781442259829 (e-book)
9781442259805 (hardcover : alk. paper)
Bibliography Note:
Includes bibliographical references and index.
View MARC record | catkey: 37125902