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Decision points in developing new products / by Robert W. James
Author:
James, Robert W.
Published:
Washington : Small Business Administration, [Office of Management Information and Training], 1976.
Washington : For sale by Supt. of Docs., U.S. Govt. Print. Office.
Physical Description:
iv, 64 pages : illustrations ; 24 cm.
Additional Creators:
United States. Small Business Administration
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Series:
Small business management series (United States. Small Business Administration) ; no. 39.
Report Numbers:
SBA 1.12:39
Subject(s):
New products
Marketing
—
Decision making
Product management
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| catkey: 372354