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Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast / editor-in-chief, Michael W. Geoghegan ; by Greg Cangialosi [and others].

Published
Amsterdam ; Boston : Focal Press/ Elsevier, [2008]
Copyright Date
©2008
Physical Description
1 online resource (xxvi, 420 pages) : illustrations
Additional Creators
Geoghegan, Michael W. (Michael Woodland), 1968-
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Language Note
English.
Contents
The podcasting revolution / by Greg Cangialosi -- Leveraging the shift to social media / by Greg Cangialosi -- The emergence of corporate podcasting / by Greg Cangialosi -- Internal considerations for podcasting / by Greg Cangialosi -- Planning your podcast / by Ryan Irelan -- Pre-production decisions / by Ryan Irelan -- Podcast production / by Ryan Irelan -- Podcast post-production / by Ryan Irelan -- Legal issues / by Colette Vogele -- RSS : the plumbing behind the medium / by Ryan Irelan -- Getting your podcast out there / by Greg Cangialosi -- Online marketing tactics that generate results / by Greg Cangialosi -- Building community and interactivity / by Greg Cangialosi -- Show me the metrics / by Greg Cangialosi -- Making money with your podcast / by Tim Borquin -- Putting it all together / by Greg Cangialosi.
Summary
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now! *Covers the entire business side of podcasting: planning, monetizing, marketing, measuring and much more *Case studies from corporate podcast initiatives - what works and what to avoid *Individual author and contributor tips from Podcast Academy'sT line up of experts.
Subject(s)
Genre(s)
ISBN
9780080552873 (electronic bk.)
0080552870 (electronic bk.)
9781136031939
1136031936
9780240809670
024080967X
1136031944
9781136031946
1281033855
9781281033857
9786611033859
6611033858
Note
Includes index.
View MARC record | catkey: 37414540