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The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach

Author
Gronbach, Kenneth W.
Published
New York : American Management Association, [2008]
Copyright Date
©2008
Physical Description
1 online resource (xvii, 266 pages) : illustrations
Additional Creators
American Management Association
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Availability

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Language Note
English.
Contents
The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y.
Summary
A myth-breaking book that will redefine who marketers see as their most valuable customers.
Subject(s)
Genre(s)
ISBN
9780814410172 (electronic bk.)
0814410170 (electronic bk.)
9780814401811
0814401813
1281757861
9781281757869
9786611757861
6611757864
Digital File Characteristics
data file
Note
Includes index.
View MARC record | catkey: 37415767