The product manager's desk reference / Steven Haines
- Author
- Haines, Steven
- Published
- New York : McGraw-Hill, 2008.
- Copyright Date
- ©2009
- Physical Description
- 1 online resource (xxxix, 704 pages) : illustrations
Access Online
- Contents
- Introduction. The Accidental Profession -- Module 1. Foundational Elements for Product Management -- Ch. 1. What Is Product Management? -- Ch. 2. The Product Master Plan -- Ch. 3. Leadership: Creating Influence -- Ch. 4. Cross-Functional Product Teams: Getting Things Done -- Ch. 5. Decision Making: What's Next? -- Ch. 6. Finance for the Product Manager: Keeping Score -- Module 2. Making the Market Your Primary Focus -- Ch. 7. The Playing Field and the Players: Analyzing the Industry and Competition -- Ch. 8. Finding Markets to Conquer by Understanding Customer Needs and Market Segments -- Ch. 9. Preparing to Set Your Mileposts: Forecasting for the Product Manager -- Ch. 10. Strategic Product Planning: The Inflection Point -- Module 3. The Start of the Product's Journey and the New Product Development Process -- Ch. 11. Making a Molehill out of a Mountain: The Concept Phase -- Ch. 12. Is There Really a Business Here? Assessing Feasibility -- Ch. 13. Appearances Are Everything: Defining the Product -- Ch. 14. Justifying Product Investments: The Business Case -- Ch. 15. Synchronizing the Gears: The Marketing Plan for the Product -- Ch. 16. Execution and Oversight during Product Development -- Ch. 17. Introducing the Product and Orchestrating the Launch -- Module 4. Continuing the Journey: Post-Launch Product Management -- Ch. 18. Auditing Results after the Launch -- Ch. 19. Post-Launch Product Management: Running the Business -- Ch. 20. Life Cycle Product Portfolio Management -- Ch. 21. Enough's Enough! Discontinuing the Product -- Module 5. Professionalizing Product Management -- Ch. 22. Charting Your Career -- Ch. 23. Organizing for Product Management -- Module 6. The Product Manager's Tool Box.
- Subject(s)
- Product management—Handbooks, manuals, etc
- Marketing—Handbooks, manuals, etc
- Product differentiation
- Business forecasting
- New products
- Produits commerciaux—Gestion—Guides, manuels, etc
- Marketing—Guides, manuels, etc
- Produits commerciaux—Différenciation
- Prévision commerciale
- Marketing
- Product management
- Produktmanagement
- Genre(s)
- ISBN
- 9780071591348
0071591346 - Digital File Characteristics
- data file
- Bibliography Note
- Includes bibliographical references (pages 685-688) and index.
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