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"Pay as you wish" pricing / Jagmohan Raju, Z. John Zhang

Author
Raju, Jagmohan Singh, 1954-
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [2010]
Copyright Date
[©2010]
Physical Description
1 online resource (6 unnumbered pages).
Additional Creators
Zhang, Z. John, Raju, Jagmohan Singh, 1954-, and Zhang, Z. John
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Summary
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing. On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows . At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, "It's up to you."....
Subject(s)
Genre(s)
ISBN
9780132467483
0132467488
9780137070985
9780132467476
013246747X
Note
Cover title.
Imprint from cover p. [3].
Excerpted from: Smart Pricing, by Jagmohan Raju and Z. John Zhang. Cf. resource description page (viewed March 8, 2010).
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 37418367