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Before & after : how to design cool stuff / by John McWade

Author
McWade, John
Additional Titles
Before and after and How to design cool stuff
Published
Berkeley, Calif. : Peachpit, [2010]
Copyright Date
©2010
Physical Description
1 online resource (viii, 230 pages) : illustrations
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Summary
Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
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Genre(s)
ISBN
9780321684530
0321684532
9780321580122
0321580125
Related Titles
Before & after
View MARC record | catkey: 37418526