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All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman

Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, [2008]
Copyright Date
©2008
Physical Description
1 online resource (xxix, 236 pages)
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Language Note
English.
Contents
All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; Chapter 2: THE POWER OF AN IDEA; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; Chapter 4: WHERE ARE YOU GOING?; Chapter 5: WORK VERY HARD. ONCE.; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; Chapter 7: BEING CLEAR IS A GOOD IDEA; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; Chapter 9: DON'T TALK SO MUCH; Chapter 10: RELEVANT SHOCK; Chapter 11: LOST YOUR VOICE?; Chapter 12: USE THE WHOLE CARCASS.
Summary
Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. This insightful resource will help any business, no matter the size, learn how to stand out in the marketplace, build bigger market share, garner high-exposure publicity, appear larger than they really are, and make their competition nervous. Informal, relaxed, yet extremely practical, All You Need Is a Good Idea! c.
Subject(s)
Genre(s)
ISBN
9780470378656 (electronic bk.)
0470378654 (electronic bk.)
1281374369
9781281374363
6611374361
9786611374365
9780470237915 (cloth)
0470237910 (cloth)
Digital File Characteristics
data file
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 37418955