Machine derived contents note: Table of contents for The business of digital television / Chris Forrester. -- Bibliographic record and links to related information available from the Library of Congress catalog -- Information from electronic data provided by the publisher. May be incomplete or contain other coding. -- Introduction, the TV Pioneers, From Dumb box to television that's alive, The analogue televion business today, The adoption of digital, Cable, satellite or digital television? Where is digital today? Is new content still king? Selling digital television, The economy of niches, Webcasting to the TV, or TV on the PC? The future -- the brave new world of just more of the same?, References. -- Library of Congress subject headings for this publication: Television broadcasting United States, Digital television Economic aspects United States.
Summary
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source. You will: Discover trends in digital TV technology Gain knowledge about the inte.
