"This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (ISBN: 9780137154357) by Juliette Powell. How Gary Vaynerchuk used social media to build a business, a brand, and a powerful new revenue stream. In short order, the overflow of Gary's fans began to watch his weekly recommendations online and purchase wine through his Web site"--Resource description page.