Manager's guide to social media / Scott Klososky
- Author:
- Klososky, Scott
- Published:
- New York : McGraw-Hill, [2011]
- Copyright Date:
- ©2011
- Physical Description:
- 1 online resource (xiii, 193 pages) : illustrations
Access Online
- Series:
- Contents:
- Social technologies : an introduction -- Social technology and the organization -- Setting the tone : social tech from a leadership perspective -- Managing the use of social tools -- Selecting the best social tech tools -- Managing your online reputation -- Building rivers of information -- Managing the organizational voice -- Social tools and virtual teams -- Managing social tech by the numbers -- Integrating social tech with velocity -- The future of managing social tech.
- Summary:
- Providing a primer on the biggest thing in business since the Internet itself; this book shows how you can jumpstart productivity; profitability; and business growth by successfully implementing social media technologies in your workplace. --
- Subject(s):
- ISBN:
- 9780071761536 (electronic bk.)
0071761535 (electronic bk.)
9780071754330
0071754334
View MARC record | catkey: 37421099