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Marketing strategy from the masters : collections

Published:
Upper Saddle River, N.J. : FTPress Delivers, [2011]
Copyright Date:
©2011
Physical Description:
1 online resource (1 volume (various pagings)) : illustrations
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Series:
Contents:
Marketing in the public sector / Philip Kotler, Nancy Lee -- Marketing metrics, 2nd ed. / Paul W. Farris [and others] -- Six rules for brand revitalization / Larry Light and Joan Kiddon -- Real-time marketing for business growth / Monique Reece.
Summary:
"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page.
Subject(s):
ISBN:
9780132617642
0132617641
9780132617543
Bibliography Note:
Includes bibliographical references and indexes.
View MARC record | catkey: 37421212