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Why should anyone buy from you? : earn customer trust to drive business success / Justin Basini

Author
Basini, Justin
Additional Titles
Earn customer trust to drive business success
Published
Harlow, England ; New York : Financial Times Prentice Hall, 2011.
Physical Description
1 online resource (xxvi, 191 pages) : illustrations
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Contents
Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point.
Summary
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business - and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing.
Subject(s)
ISBN
9780273745549
0273745549
9780273745518 (pbk.)
0273745514
9780273745518
Bibliography Note
Includes bibliographical references (pages 180-182) and index.
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