Actions for Social Media Metrics For Dummies

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Social Media Metrics For Dummies / by Leslie Poston

Author
Poston, Leslie
Published
Hoboken, NJ : Wiley, John Wiley & Sons, Inc., ©2012.
Physical Description
1 online resource (xx, 306 pages) : illustrations
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Series
Language Note
English.
Contents
Metrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens.
Summary
Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard.
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ISBN
9781118027752 (pbk.)
1118027752 (pbk.)
9781118236024
1118236025
9781118222126
1118222121
9781118260845
1118260848
View MARC record | catkey: 37424914