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Brilliant PR : create a PR sensation, whatever your budget, whatever your business / Cathy Bussey

Author
Bussey, Cathy
Additional Titles
PR, Create a PR sensation, whatever your budget, whatever your business, Brilliant public relations, Public relations, and Create a public relations sensation, whatever your budget, whatever your business
Published
Harlow, England ; New York : Prentice Hall/Pearson, 2011.
Physical Description
1 online resource (xii, 154 pages) : illustrations
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Series
Contents
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
Subject(s)
ISBN
0273746588 (Paper)
9780273746584 (Paper)
1283275554
9781283275552
9780273746607
027374660X
9780273746584 (pbk.)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 37425056