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Built-in social : essential social marketing practices for every small business / Jeff Korhan

Author
Korhan, Jeff, 1957-
Published
Hoboken : Wiley, 2013.
Physical Description
1 online resource
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Contents
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Summary
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business w.
Subject(s)
Genre(s)
ISBN
9781118631898 (pdf)
1118631897 (pdf)
9781118631799 (epub)
111863179X (epub)
9781118631935 (mobipocket)
1118631935 (mobipocket)
9781118529744 (hbk.)
111852974X (hbk.)
Note
Includes index.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 37427165