Measuring the user experience : collecting, analyzing, and presenting usability metrics / Tom Tullis, Bill Albert

Author:: Tullis, Tom (Thomas)
Published:: Waltham, MA : Morgan Kauffmann/Elsevier, [2013]
Copyright Date:: ©2013
Edition:: 2nd ed.
Physical Description:: 1 online resource (1 volume) : illustrations
Additional Creators:: Albert, Bill (William)

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Contents:

Background -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success.

Summary:

This book provides the quantitative analysis training that UX and web professionals need to collect a broader range of data about the user experience. It covers emotional engagement, personas, keystroke analysis, and net promoter score, and examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.

Subject(s):

ISBN:

0124157815
9780124157811

Bibliography Note:

Includes bibliographical references and index.

View MARC record | catkey: 37430336