Cover; Title Page; Copyright Page; Table of Contents; Introduction: The New Realities of Selling; 1: The Psychology of Selling; 2: Personal Sales Planning: Be the CEO of you, Inc.; 3: Prospecting Power; 4: Relationship Selling; 5: Selling Consultatively; 6: Identifying Needs Accurately; 7: Influencing Customer Behavior; 8: Making Persuasive Presentations; 9: Overcoming Objections; 10: Closing the Sale; 11: Getting Resales and Referrals; 12: Time Management for Sales Professionals; Epilogue: The Seven Secrets to Success in Selling; Index.
Summary
Learn the world's most powerful selling techniques-from the undisputed master of sales!