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The photographer's MBA, senior high school portraiture : everything you need to know to run a successful business / Sal Cincotta

Author
Cincotta, Sal
Published
[Place of publication not identified] : Peachpit Press, [2014]
Copyright Date
©2014
Physical Description
1 online resource (1 volume) : illustrations
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Summary
Annotation For those photographers looking to start a business--or expand their current business--to include the lucrative high school senior portrait market, "The Photographer's MBA: Senior High School Portraiture" is a complete resource that dives deep into every aspect of the genre. Unlike other books that only cover one part of the business, photographer Sal Cincotta, who leads a highly successful portrait and wedding photography business, covers them all, including everything from shooting, posing, lighting, and post-production, to all the details on the business side: from creating business and marketing plans to pricing, costs, branding, and sales. Learn how to effectively define your style through your approach to lighting, equipment, posing, and post-productionUnderstand every aspect of the senior portrait "ambassador program"--What this referral program is, and how this essential component of the senior portrait business will help you succeedCreate business and marketing plans that will provide focus for your business and allow you to reach both your short-term and long-term goalsAssess your website, branding, and social media strategies, and learn how to improve your findability onlineTackle the pricing and sales process, and ensure that you are creating the best experience possible for your clientsThe book also offers a Next Steps section at the end of key chapters, which contains exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, T"he Photographer's MBA: Senior High School Portraiture "gets you well on your way to creating and sustaining a high school portraiture business that will grow and succeed for years to come.
Subject(s)
ISBN
9780133463101
0133463109
9780321940124
0321940121
View MARC record | catkey: 37432103