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The presentation lab : learn the formula behind powerful presentations / Simon Morton

Author
Morton, Simon
Published
Hoboken, New Jersey : Wiley, [2014]
Copyright Date
©2014
Physical Description
1 online resource (254 pages : illustrations (chiefly color)
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Language Note
English.
Contents
The Presentation Lab: Learn the Formula Behind Powerful Presentations; Copyright; Acknowledgments; Contents; Foreword; Element A: Introduction; A1: Before We Get Started ... The Presentation Labs Hypothesis; A2: Welcome to the Presentation Lab; A3: What This Book Is Not About . . .; Soft Skills; Getting to Prettier PowerPoint; How the Presentation Industry Has Got It All Wrong; A4: The Impact (& Source) of Poor Presentations; A5: Myth Busting; Myth #1: PowerPoint Is Intrinsically Evil; Myth #2: The Slides Are the Presentation; Myth #3: Presentation Zen/Typography; Myth #4: The 10/20/30 Rule., Element B: The Basic Tools for the JobB1: The Power of Inspiration: From Okay ... to Good ... to Optimized; B2: The Appliance of Science: A Beginner's Guide; What's the real purpose of applying science in presentations? Caveat Emptor; No need to learn through trial and error; Justification; In conclusion; B3: Business Storytelling: What's All the Fuss About?; B4: Business Storytelling: Getting Your Story Straight; B5: Introducing Presentation Optimization; Element C: The Base Elements of Your Presentation; C1: The Base Elements of Your Presentation; C2: Respect the Audience., C3: Audiences: The Most Complex of Beasts ... Drawing Conclusions; C4: The Audience Pathway; Beware-this kind of thinking is a sign that you're selling yourself short, very short; Navigating Your Way along the Pathway; Audience Pathway; Different strokes for different folks; C5: Message: What's the Point?; Step 1; Step 2; Step 3; C6: Messaging: Simplicity Is Not Stupidity; C7: Give Them Something They Will Remember ... And Then Let It Travel; Focus on The Message First-Not the Delivery; Focused Messages Take Time; C8: Structuring Your Message: The Power of the Storyflow., How to Build Your Storyflow DocumentElement D: Creating Compelling Content; D1: What Is Content?; The Curse of the Credentials Presentation; So What Content Do I Choose?; Putting It to Music; D2: Slicing Up Your Content (With a Little Help from Occam's Razor); The Presentation Lab Razor-Preparation; Compatibility; Relevance; Discriminability; The Presentation Lab Razor-Define & Declutter; D3: Valuable Visuals; D4: A Picture Paints a Thousand (Different) Words ... ; The Power of Visuals; The Power of Visuals + Message; Scientific Proof; The Super Powers of Visual Subtext., and Beware of the Second Story Syndrome!D5: Open Access Imagery; A Word of Warning (1); A Word of Warning (2); D6: Art over Effectiveness; Use Stock Libraries Only When Fully Prepared; Provocative Presentations; A Word about Infographics; D7: Dealing with Data; Delivering Data as a Story; Consider the Following; Supporting Data Content; Sticking to the Facts; Getting Your Data Noticed; D8: From Visual Concept to Visual Presentation Aid; D9: In Conclusion; Visuals have the power to move an audience; Element E: Delivering the Final Results; E1: PowerPoint, the Shed, & an Electric Screwdriver; E2: What Is Blended Presenting?
Summary
Revealing the difference between great slides and great presentations Based on a proven process from one of the world's most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you ...
Subject(s)
Genre(s)
ISBN
9781118891650 (ebk)
1118891651 (ebk)
9781118891773 (ebk)
1118891775 (ebk)
9781306550727
1306550726
9781118687000 (paper)
1118687000 (paper)
Bibliography Note
Includes bibliographical references (page 247) and index.
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