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Actions for Lean branding : creating dynamic brands to generate conversion
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Lean branding : creating dynamic brands to generate conversion / Laura Busche
Author
Busche, Laura
Published
Sebastopol, CA : O'Reilly Media, 2014.
Edition
1st ed.
Physical Description
1 online resource (1 volume) : illustrations
Access Online
go.oreilly.com
Full Text available online
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Subject(s)
Branding (Marketing)
Stratégie de marque
Branding
Genre(s)
Electronic books
ISBN
9781449373023
Bibliography Note
Includes bibliographical references and index.
View MARC record
| catkey: 37434786